Wearing tailored clothes and presenting the elegant and unique self might be many people's unspoken dream especially in an age when all malls and shops wear the same look.
Ju Fay, or Ju Feifei, a post-80s Beijing native, spotted the demand for bespoke dresses in 2013 when her major work was designing and manufacturing ready-to-wear women's evening dresses for a British brand, ZELEB.
The London College of Fashion graduate did not notice that there was a growing need for tailored clothing in China until one of her friends came to her and complained about lack of choice.
Her friend, who worked at a fashion magazine, wanted a skirt, so Ju Feifei took her measurements and designed one for her. Afterwards, the friend asked for minor changes and ordered four more skirts in different colors. At that time Ju was busy helping build the read-to-wear brand of Jacques Azagur, who has served the British royal family for more than 30 years, with Princess Diana among his customers.
In addition to working as the chief designer of ZELEB brand, which was launched in 2010, Ju was busy smoothing every process of the plant she had set up from scratch, hiring and training employees, with all expenditures and no net profits at all.